The Ignored Customer
UK / USA Edition · Est. 2026

Service, noticed.

Businesses don't lose customers to Amazon — they lose them through indifference. We notice what customers experience on the high street, in the hotel lobby and at the gate. Then we help businesses fix it.

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414
Reviews written
402
Places visited
3
Hall of Fame entries
2
Countries covered

Latest Reviews

The shop floor, this week.

Honest, detailed, named — drawn from over 400 real visits across the UK and US, every one paid for out of our own pocket. Never sponsored, never comped.

Hotel · Edinburgh 🇬🇧★★☆☆☆ 2/5

Virgin Hotels Edinburgh

March 2025

Eye-catching décor, friendly staff — and a neon sign at pillow level. A hotel where aesthetics overtook practicality.

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This is a tale of two halves. My partner and I spent two nights at the hotel, having never stayed at a Virgin hotel or in Edinburgh. On arrival and throughout our stay, the staff were friendly, particularly the reception and bar. The room was interesting — very unusual, with separate shower and toilet rooms and a sink in the first area you walk in. It had a large bed and a balcony, a table with bottles of whiskey and gin, a kettle, a coffee machine, and a fridge stacked with soft drinks. Everything was chargeable except the coffee. The shine of the hotel soon wore off as aesthetics overtook practicality. The pillows were so soft they were almost useless, and our room had the Virgin neon sign positioned at eye level, which created difficulties when trying to sleep. The room sits just above a street lined with pubs — we endured noise, music and shouting until 4am on both nights. The table with the kettle was so cluttered with chargeable snacks that we had to put most of it on the floor to make coffee. The lighting is controlled by touchscreen plates that are impossible to use at night, and the sink only ran tepid water. Money and effort were spent on this hotel, and the staff were great, but the essentials of a good hotel were lacking: hot water, a place to make coffee, a quiet room, lighting you can actually adjust.

Hotel · New York 🇺🇸★★☆☆☆ 2/5

DoubleTree by Hilton, New York Downtown

June 2022

Twenty-minute waits for the elevator from the 33rd floor, staff swinging from friendly to blunt, and a breakfast worth swerving.

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We stay at Hilton hotels frequently and this has to be one of the worst. The elevators are the biggest issue: there is normally one not working, or locked off by housekeeping. We, like many guests, waited up to 20 minutes to get a lift to the ground floor — no joke from the 33rd floor. On one checkout morning, housekeeping locked off a lift just to deliver towels. Some of the staff are friendly, whilst others are blunt to the point of rudeness. As for breakfast: take a swerve. There are great delis within 100 metres serving better food, with better service, at half the price. The rooms are OK, but then the cracks appear — the coffee machine that spits steam at you, the light sensor that turns the lights on in the middle of the night (or the bathroom light off while you're showering), and beds that aren't changed even when the room is cleaned. Having the name Hilton above the door should mean quality and service. Not here.

Hotel · New York 🇺🇸★★★☆☆ 3/5

voco Times Square South

January 2022

Ten nights over the holidays. Ideal location, hot powerful shower — and staff who treated guests as an inconvenience.

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A tale of two halves. We stayed for 10 nights over the holidays. The downsides are the staff and the housekeeping. Staff were rude and uninterested, talking to themselves rather than guests — when we were checking out, having just paid $1,700, the staff member was too busy chatting to his colleague. You almost had to beg for new towels, and when the room was cleaned, it was anything but clean. The room was tiny but we managed; the bathroom was a good size and the shower hot and powerful. The location is ideal, but the hotel has no real facilities — no food, and a bar that shuts whenever staff feel like it. If the staff showed some interest and housekeeping made a proper effort, this could be a good hotel. It was as if guests were an inconvenience.

Hotel · Edinburgh 🇬🇧★★★★★ 5/5

DoubleTree by Hilton, Edinburgh Airport

November 2025

A positive review for a change: warm welcome, immaculate modern room, and staff happy to fix the one thing that wasn't right.

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I am able to share a positive review for a change. The hotel is modern and the staff were extremely welcoming at reception. The room was modern with great in-room tea and coffee facilities, a fridge, large wardrobe and safe — and every power socket had a USB port. The bathroom was large and immaculate. While the pillows were a bit too soft for my liking (often the case at Hilton hotels), the staff were more than happy to bring firmer ones on request. Breakfast offered a really nice variety and everything tasted fresh. Plenty of parking, though it costs £17 a night. I'd happily recommend it: just off the motorway, very close to the city centre, and obviously ideal for the airport.

Hotel · Wokingham 🇬🇧★★★★☆ 4/5

DoubleTree by Hilton, St. Anne's Manor

November 2025

Seamless app check-in, clean and friendly hotel — let down by a restaurant stuck in the 1980s.

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I tried the virtual check-in via the app and it worked seamlessly — right up until I got to the room, where the power required a physical card in a wall slot. With a virtual check-in, I didn't have one, so I ended up rummaging for a credit card as a substitute. Not ideal. The room was freezing on arrival because the windows had been left open (and oddly, every cabinet and drawer was open too), but it warmed up quickly and was spacious with a nice large bathroom. The hotel itself was very clean and the reception staff really friendly. The downside was the restaurant. The lighting was stark and dated, the staff perfunctory rather than friendly, and they kept asking for my room number — at dinner, then again at breakfast. Overall: a clean and friendly hotel outside the restaurant experience. I'd stay again; I'd avoid the restaurant.

Restaurant · Brooklyn 🇺🇸★★★☆☆ 3/5

Nora Thai, Williamsburg

December 2025

Friendly staff, enjoyable starter — and a main I couldn't eat, with nobody checking in until it was too late.

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I really wanted to rate Nora Thai higher. The staff were friendly and we initially received prompt attention. I explained to our server that I don't like heat or spice and asked her to flag any spicy dishes; she assured me my choices were very mild. The starter was very enjoyable. My main, however, had so much heat I couldn't manage more than a couple of mouthfuls. The bigger issue: we couldn't get the server's attention, so I ate the rice while my partner continued his meal. When she eventually returned and noticed my full plate, she did offer to replace it — but my partner had already finished. I do wish restaurants would check in shortly after food is served. Asking near the end makes it awkward; nobody orders a full replacement dish while their partner sits waiting. Some staff retraining and attentive table checks would make a big difference.

Leisure · Brooklyn 🇺🇸★★★☆☆ 3/5

Bathhouse Williamsburg

December 2025

A rooftop pool with phenomenal skyline views at sunset — undermined by loud groups nobody managed, and no robes in freezing wind.

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A mixed experience. Entry runs from around $39 to $89 depending on the time of day. There's a good selection of pools at varying temperatures, steam rooms and saunas — and the main attraction, a rooftop pool with stunning views of the New York skyline. We visited at sunset and the city looked phenomenal. This could have been a very special experience, but two things let it down. Several large groups were drinking and very loud, and staff did nothing to limit it or ask them to keep it down — which detracted from what should be a relaxing environment. And no robes were provided: getting out of a hot pool into cold wind without one was highly unpleasant. Fix those two things and this is an easy recommendation, particularly for the facilities and the incredible views.

Coffee · Leeds 🇬🇧★★★☆☆ 3/5

Starbucks, City Point

2024–2025 · three visits

A branch followed across three visits: from tired, to derelict, to refurbished — and somehow still getting it wrong.

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I really do not know what is going on with this Starbucks. It could be a great place to meet or work, but it looks like it has been left in the early 00s. The décor and furniture are tired, there is zero atmosphere, the cakes are few but expensive, and the service swings from friendly to couldn't-care-less. Update: I can't understand why they even bother to open. The carpet is threadbare and filthy, half the lights are not working, and part of the window is boarded up. Update: the site has now been completely refurbished. However, it is now stark and cold. The carpets have gone, most of the comfortable seating has gone, and a cake and a small hot chocolate now costs £7.50. I give up with this chain — no wonder they are closing branches.

Browse the full archive — 414 reviews since 2018

Hall of Fame

The people who noticed.

Great service deserves a byline. We name the brands — and where we can, the people — who got it right.

Our visit · voco Manchester City Centre
"I mentioned the lukewarm breakfast to a staff member, who immediately went into the kitchen and spoke to the chef. He profusely apologised and offered to arrange a fresh one. The staff training at this hotel is excellent. Rare to see."
Service recovery · Franco Manca, Leeds
"After a cold delivery, the restaurant took responsibility for what was clearly the courier's error — reached out, thoroughly investigated, and explained exactly what went wrong. That's how you turn a one-star review around."
Customer story · John Lewis, Oxford Street
"The cashier walked around the counter and helped me carry the bag to the door. That moment cost the brand nothing. It bought my loyalty for life."
Your story here
Seen service worth celebrating? Tell us about it and we'll give it the write-up it deserves.

Signature Series

UK vs US. One ocean, two cultures of service.

America performs warmth. Britain performs competence. We visit the same kinds of places on both sides of the Atlantic and score them head to head.

🇬🇧

The British Way

Understated, efficient, allergic to fuss. At its best: quietly brilliant. At its worst: you could expire at the till and nobody would mention it.

🇺🇸

The American Way

Big welcomes, first names, "have a great day." At its best: you feel like a regular on day one. At its worst: warmth as a script, with nothing behind it.

For Businesses

The Ignored Customer Audit

A confidential mystery visit by an experienced business owner — followed by a clear written report and a working session on what to fix first. We never publish paying clients. Ever.

STEP 01

The Visit

We arrive unannounced as an ordinary customer — a guest, a diner, a shopper — and experience your business exactly as your customers do.

STEP 02

The Report

A detailed written account of every touchpoint: the welcome, the wait, the recovery, the goodbye. Evidence, not opinion.

STEP 03

The Fix

A one-hour debrief with you and your team. What to fix first, what it costs (usually nothing), and how to know it's working.

Enquire About an Audit

About

The customer behind the brand.

🕶️

No photo — for obvious reasons. If you knew what I looked like, I couldn't do my job.

I'm Carl. I've spent more than twenty years running an IT support business — which means twenty years on both sides of the counter: serving customers, and being one. I know what it costs to win a customer, and how little it takes to lose one.

I've been reviewing the places I visit for years — hundreds of detailed Google reviews of hotels, restaurants and shops across the UK and the US. The Ignored Customer turns that habit into something more useful: a record of how service actually feels, and a way for businesses to find out before their customers quietly leave.

I love the United States, I love the British high street, and I believe the gap between "fine" and "brilliant" service is usually one person deciding to notice.

From the Notes

Latest reading.

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Submit a Story

Were you noticed — or ignored?

Tell us about service worth celebrating, or service that made you feel invisible. The best stories get the full write-up.